Statement of intent:

This 6-pack design project was made for a personal business proposal of an alcohol packaging design. The elements contain themes made for an Italian Peach Bellini; a mix of prosecco, vodka, raspberries, strawberries, and peaches, all in one refreshing bottle. The design was inspired by the freshness of the fruit and the soft colors of the taste when combined. The font was created and transformed into a unique text that was chosen for its legibility for potential costumers, as well as for its delicate touch for the packaging to keep the unified theme of soft and refreshing flavors. As a result, the label was contrasted enough to be legible on a lighter colored bottle with a simple design for an audience of 21-35. There were many versions of the logo before the final result, as shown at the bottom.

The 6-pack design and the final folded form side-by-side. From concept to reality, the Peach Kiss logo had been specifically made to create an illustration of itself that fills the front of the packaging with enough density. This was chosen instead of directly showing a photograph of fruit. 

The previous versions of the logo before the final one was chosen, as shown below; 

The die line and design of the packaging. Everything was folded from the same paper and the logos as well as the information had to be adjusted according to the folds. The text and logo was able to fit in the space provided, and there was even room for textured patterns in the back as well as extra touches such as the slanted peach wave on the right to further signify the chosen principle of movement.